E-commerce ROI Calculator

Measure the return on investment for your e-commerce business across different marketing channels, campaigns, and time periods. Optimize your marketing spend for maximum profitability.

Revenue & Sales

Total Revenue ($)

Cost of Goods Sold ($)

Number of Orders

Marketing Costs

Paid Advertising ($)

Content Marketing ($)

Email Marketing ($)

Operational Costs

Platform Fees ($)

Shipping Costs ($)

Staff & Operations ($)

E-commerce ROI Results

Total ROI

Net Profit

Profit Margin

0:1

ROAS

Customer Acquisition Cost

Average Order Value

How to Use This E-commerce ROI Calculator

This e-commerce ROI calculator helps you measure the profitability and efficiency of your online business operations. Enter your revenue, costs, and marketing expenses to get comprehensive insights into your business performance. The calculator provides key metrics including overall ROI, profit margins, return on ad spend (ROAS), and customer acquisition costs that are essential for making data-driven decisions.

Understanding these metrics allows you to optimize marketing spend, identify the most profitable channels, set realistic growth targets, and improve overall business efficiency. Use this tool regularly to track performance over time, compare different marketing campaigns, and make informed investment decisions. The insights help you allocate resources more effectively and scale your e-commerce business profitably.

ROI Comparison Example: Multi-Channel Analysis

Scenario: Online Fashion Store - Quarterly Performance Analysis

Google Ads

Spent: $5,000

Revenue: $25,000

ROAS: 5:1

ROI: 400%

Facebook Ads

Spent: $3,000

Revenue: $12,000

ROAS: 4:1

ROI: 300%

Influencer Marketing

Spent: $2,000

Revenue: $6,000

ROAS: 3:1

ROI: 200%

Analysis Result: Google Ads shows highest ROI - consider increasing budget allocation